That's especially true if your website is on the smaller side, with the misfortune of ending up on the second page of Google. If you've been working online for any span of time, you'll know that it gets harder and harder to drive clicks to your website. When one part of your digital marketing platform grows, so do the rest. It's part of a complex moving, evolving whole which feeds into each other. Instagram is just one part of your overall digital strategy. Brands would rather work with people with smaller but enthusiastic followers than those who rarely get any engagement. That's part of why 'micro-influencers' have been catching on in recent years. If you're using social media for professional purposes, companies are usually far more interested in engagement than only followers. What would you think if you saw someone with 20,000 followers regularly getting 4 comments per post? I'd think they weren't going to have 20,000 followers for long. If you have a bunch of fake followers, you run the risk of permanently ratioing yourself. It's a sign that people are taking issue with what's in the post and are most likely tearing into the poster. Have you ever heard the term 'ratioed' on social media? It's when a post has far more comments than it does likes or retweets. Not to mention a waste of time and money. While it may be tempting, it's also a mistake. It's tempting to give in to short-term gratification and purchase fake followers on Instagram through a variety of nefarious means.
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